Celebrating Inclusion Through Motion-Driven Creative

Client: Coca-Cola (Special Olympics Sponsorship)
Services: Digital Asset Development • Out-of-Home Advertising • Creative Strategy • Event Marketing • Brand Experience

Challenge:
Coca-Cola has long championed the spirit of inclusion and unity through its support of the Special Olympics. For this global event, the brand wanted to infuse its digital presence with energy, movement, and emotion—creating a visual experience that matched the power of the athletes and the moment.

Approach:
Our team had the honor of designing all digital creative assets for Coca-Cola’s sponsorship of the Special Olympics. The goal: deliver visually dynamic work that celebrated the athletes and engaged fans both onsite and in surrounding communities.

We developed a fully integrated digital creative suite, including:

• Animated digital assets tailored for high-visibility placements across stadium environments

• Digital out-of-home (DOOH) executions that brought bold, movement-based visuals to life across bus shelters, billboards, and transit spaces

• Custom messaging to reflect Coca-Cola’s legacy of celebration, community, and optimism

• A flexible asset system designed to work across multiple formats, screen sizes, and regional markets

Results:
The campaign brought excitement and vibrancy to every touchpoint—uniting fans, athletes, and communities through stunning creative that moved people both literally and emotionally. Coca-Cola’s presence was unmistakable and celebrated across multiple digital and physical environments.

Keywords: digital out-of-home advertising, brand sponsorship, event marketing, animated creative, experiential branding, Coca-Cola marketing, sports sponsorship, motion design, DOOH creative, Special Olympics campaign