Shaking Up the Milkshake Game with F’Real

Client: F’Real Foods
Services: Brand Strategy • Messaging & Content Development • Digital Marketing • Media Strategy • Convenience Retail

Challenge:
F’Real may live in the convenience store freezer, but it's anything but ordinary. As the #3 milkshake brand in the U.S.—just behind fast food giants McDonald’s and Chick-fil-A—F’Real was poised for growth and looking to scale its brand visibility, especially with younger, on-the-go consumers.

Approach:
We pitched and won the business by showcasing how F’Real could boldly own its lane in the competitive milkshake category. Our team led a strategic initiative to strengthen the brand’s identity and energize its digital presence with fresh, engaging content that matched the fun, irreverent tone of the product itself.

Key efforts included:

• Refining brand identity to reflect the brand’s playful, rebellious personality

• Developing a comprehensive messaging and content strategy tailored for digital-first audiences

• Producing original creative assets across social, digital, and in-store platforms

• Collaborating with media partners to execute a multi-channel ad campaign that extended brand reach and drove trial

Results:
The campaign sparked massive engagement across digital channels and helped solidify F’Real’s position as a disruptive force in the milkshake space. With new content, smarter messaging, and a unified voice across platforms, the brand gained momentum in both awareness and purchase intent.

Keywords: CPG branding, digital content strategy, convenience retail marketing, milkshake category, youth marketing, media strategy, brand activation, food & beverage marketing, social media content, brand identity development