Repositioning Judge Glenda Hatchett as a Legal Powerhouse Across Media & Law
Client: Judge Glenda Hatchett
Role: Strategic Marketing Consultant
Services: Personal Branding • Media Strategy • Thought Leadership • Public Relations • Digital Presence Development
Challenge:
With over two decades of visibility as a nationally recognized courtroom judge on television, Judge Glenda Hatchett was already a household name. But as she entered her 24th season on air and continued to practice law at a high level, the opportunity emerged to expand her narrative—from TV judge to nationally respected legal analyst, advocate, and thought leader.
Approach:
As Judge Hatchett’s strategic marketing consultant, Kim Williams leads a multi-pronged effort to elevate and modernize her brand across media, law, and public speaking. The strategy focused on repositioning her not just as a television personality but as a credible voice in civil rights, crisis leadership, and legal commentary.
Key initiatives included:
Refining her brand positioning to reflect the depth of her legal expertise and national advocacy work
Building a robust media strategy, securing new appearances, and reintroducing her to influential platforms
Elevating her digital footprint with updated content, messaging, and visuals that aligned with her legacy and current work
Shaping a thought leadership narrative that highlights her role in civil rights, maternal health equity, and youth justice reform
Identifying and pitching strategic speaking engagements and high-visibility interviews
Media & Brand Impact:
As a result of these efforts, Judge Hatchett has been featured or booked on:
CNN, The Tamron Hall Show, NYC NBC, Black Enterprise, and more as a trusted legal analyst offering insights on legal and social justice issues
Renewed visibility as the host of The Verdict with Judge Hatchett, now entering two additional seasons
Results:
Judge Hatchett’s brand has been reinvigorated to reflect her full identity as a legal expert, TV judge, civil rights attorney, and national thought leader. Her media presence has expanded, her credibility deepened, and her story now resonates across generations of viewers, clients, and changemakers.
Keywords: personal branding, legal expert marketing, television judge strategy, media placement, public relations, legal analyst visibility, civil rights advocate, digital brand strategy, Judge Glenda Hatchett, speaking engagement strategy