Coke is using the one thing they want to keep us from to spread the message that we all could use a bit more time away from Social Media and our mobile devices.
They've come up with this clever ad that highlights a fake product (for now) called the "Social Media Guard." It's a human-sized, Coke-red, dog collar that keeps you from checking your phone every few seconds. But of course you can still drink a Coke!
Great concept and catchy. I predict they will start selling the "Social Media Guard" soon.