A series of new BMW ads push car advertising to another level. Ad Week describes it as self-glorifying narration over footage of a
luxury car in the desert—and somehow still turn them into something
beautifully compelling.
Van Sant, best known for his Oscar-nominated directing of Hollywood
hits Good Will Hunting and Milk, created three new spots for BMW's
upcoming plug-in hybrid, the i8.
These ads bring some new perspective to the age-old images of a
cutting-edge automobile tearing across barren wastelands.
Take a look.