Driving Engagement with Personalized Video Marketing

Client: Verizon Wireless
Services: Personalization Strategy • Video Marketing • Mobile Engagement • Customer Retention • Digital Innovation

Challenge:
In a hyper-competitive mobile landscape, Verizon needed to deepen customer relationships and drive action across key business objectives—such as device upgrades, plan renewals, and retention. With more than 30% of customers engaging primarily via mobile, the brand recognized the opportunity to make its outreach more relevant, targeted, and impactful.

Approach:
Our team partnered with Verizon to launch a highly personalized video marketing campaign that spoke directly to individual customers. These dynamic videos delivered targeted messages based on user behavior and profile data—for example, encouraging specific users to upgrade to a new phone or take advantage of exclusive offers.

Key highlights of our approach:

• Developed data-driven, personalized video content at scale to address individual customer needs

• Integrated the campaign seamlessly across mobile-first channels, including SMS, email, and in-app

• Created clear, action-oriented messaging tied to Verizon’s core business drivers

• Leveraged performance insights to refine creative and optimize delivery times for higher response

Results:
The campaign delivered exceptional engagement and conversion rates, outperforming traditional messaging tactics. By meeting customers where they already were—on mobile—and delivering messages that felt truly personal, Verizon strengthened loyalty while boosting ROI on its digital marketing investments.

Keywords: personalized marketing, video personalization, mobile engagement, CRM strategy, digital marketing, telecom marketing, customer retention, upgrade campaigns, data-driven content, customer journey optimization