Brewing a Bold Identity for Stok Cold Brew Coffee

Client: Stok Cold Brew (Danone North America)
Services: Brand Activation • Digital Content Strategy • Shopper Marketing • Retail Research • Creative Development

Challenge:
Stok Cold Brew is a brand built on energy—and attitude. As an emerging player in the fast-growing cold brew coffee space, the brand needed a strategy to stand out on shelves, resonate with consumers, and deliver on its promise to “get you stoked” for everyday life.

Approach:
We led the pitch that secured Stok’s brand activation and digital execution business, starting with deep-dive retail category research to uncover whitespace and consumer preferences in the cold brew market. Our insights revealed a clear opportunity: a fun, bold coffee brand with a strong voice that aligned with active lifestyles and high-performing routines.

Our strategy included:

• Retail research to map the competitive landscape and pinpoint Stok’s niche in the category

• Development of a cross-channel brand activation strategy that celebrated energy, optimism, and flavor

• Creation of offline creative for in-store displays and out-of-home experiences that captured the spirit of the brand

• A digital content strategy designed to fuel engagement, highlight use occasions, and spark trial among younger, on-the-go consumers

Results:
The campaign helped Stok stake its claim in the crowded cold brew market with a brand personality as bold as its brew. Our work laid the foundation for deeper engagement, stronger retail presence, and a digital voice that echoed across social platforms and lifestyle content.

Keywords: brand activation, CPG marketing, cold brew coffee, digital content strategy, retail shopper marketing, consumer research, lifestyle branding, category insights, beverage marketing, youth marketing