Building Awareness & Impact for Young WallStreet Traders

Client: Young WallStreet Traders
Role: Strategic Marketing Consultant
Services: Marketing Strategy • CRM Strategy • SEO & Digital Advertising • Public Relations • Fundraising Campaigns

Challenge:
Young WallStreet Traders is a nonprofit on a mission to close the wealth gap by teaching young people how to invest and navigate the stock market with confidence. While their impact in classrooms and communities was growing, the organization needed a comprehensive marketing strategy to elevate their brand, expand national awareness, and attract sponsors, donors, and media attention.

Approach:
As the strategic marketing consultant, Kim Williams partnered with the leadership team to develop and execute an integrated marketing plan designed to raise visibility, build trust, and scale engagement.

The strategy included:

• A multi-channel marketing roadmap to align messaging across platforms and prioritize brand consistency

• CRM strategy and implementation to improve donor engagement, track audience behavior, and personalize outreach

• A SEO and digital advertising plan focused on driving awareness and traffic to the organization’s website and program pages

• Public relations efforts to secure earned media and spotlight founder Erika Blair McGrew as a visionary voice in youth financial empowerment

• A robust fundraising campaign calendar, with messaging tailored to individual donors, corporate partners, and philanthropic audiences

Results:

• Significant growth in online visibility and web traffic through targeted SEO and paid media efforts

• Increased media interest and thought leadership opportunities for the organization and its founder

• Enhanced donor engagement through CRM-driven email campaigns and fundraising touchpoints

• Stronger sponsor and grant readiness with a more compelling brand narrative and consistent messaging

• Elevated brand credibility in the financial education and youth empowerment space

Keywords: nonprofit marketing, financial literacy campaigns, youth investment education, fundraising strategy, CRM for nonprofits, SEO for nonprofits, public relations, digital advertising, Young WallStreet Traders, nonprofit brand awareness